Heineken opens metaverse bar that doesn't serve drinks

Thankfully, beers will be available at a special bar next door.. From Campaign US

Weekly Marketing and Advertising News - June 3, 2022: Tamagotchi Children, Griller Time with Miller Light, and Pepsi Pepperoni!

Heineken opens metaverse bar that doesn't serve drinks

Heineken virtual beer mocks the metaverse (to launch a real-life beer)

Heineken: Bringing the Metaverse to Life, by Cindy Q.L. Sun, Marketing in the Age of Digital

Heineken Just Punked People With Its First Metaverse Beer

Heineken virtual beer mocks the metaverse (to launch a real-life beer)

I drank beer and ate lobster and GOLD in the metaverse – but I never want to go back inside

I drank beer and ate lobster and GOLD in the metaverse – but I never want to go back inside

Heineken virtual beer mocks the metaverse (to launch a real-life beer)

Heineken Metabar - The FWA