The NBA's new in-season cup is bringing in viewers - The Japan Times

Modeled after cup competitions in European football, the tourney is meant to add some spice to a sometimes bland stretch of the NBA calendar.

NBA's New in-Season Tournament Will Boost Appeal to Global Soccer Fans

Location of NBA's In-Season Tournament 'Final Four' revealed

The NBA Cup must craft a better game atmosphere to be a lasting hit, Sports

WNBA is a model for NBA's planned in-season tournament

NBA's return to Japan signals pandemic turning point - The Washington Post

Basketball - Sports - The Japan Times

FIBA World Cup: Format, list of NBA players and how to watch

Women's sports experiencing steady growth in popularity and value - The Japan Times

NBA unveils the NBA Cup, a new in-season tournament inspired by soccer

Breaking down how NBA's new in-season tournament will work