Digital advertising ROI: Share of voice vs. win rate

Marketers look to achieve successful digital advertising ROI. But what is the difference between share of voice vs. win rate?
Marketers look to achieve successful digital advertising ROI. But what is the difference between share of voice vs. win rate? Both metrics can be used in your digital advertising reporting.

Share of Voice: What It Is, Why It Matters & How to Measure It

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Digital advertising ROI: Share of voice vs. win rate

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Share of voice: What it is and how to measure it

Share of Voice: What It Is, Why It Matters & How to Measure It