NewJeans: How a K-pop group became an overnight fashion favorite

The all-girl act, which formed last year, was recently signed by Levi’s and appointed Seoul Fashion Week ambassadors, while the band’s members have contracts with Chanel, Gucci, Louis Vuitton and Burberry.

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NewJeans Are an Overnight Fashion Favourite

Premium Yet AffordableOnce Again, K-Pop Celebrities Take Over Fashion Week, pochette accessoires celebrity

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