Agency execs shine a light on connected TV advertising's Goldilocks paradox during Digiday's CTV virtual forum

The hybridization of TV and digital in CTV is complicated due to nuances introduced by that blend that, when not accounted for, can compromise CTV’s promise.

Goldwater Law Firm TV Spot, 'Paxil'

HUDSY TV streaming service moves to free model, looks to become

Behind The CTV Gold Rush Is An Ad Ecosystem Finding Its Feet

Marketers blending DOOH, CTV to drive home campaign messages

Goldwater Law Firm TV Commercial 'Pradaxa'

Goldwater Law Firm TV Spot, 'Pradaxa'

Insider Sell Alert: Director Santiago Subotovsky Sells 2,067

How AI can increase connected TV ad attention

Goldwater Law Firm TV Spot, 'Invokana'

Sarah Van Dyck, San Francisco Office - Egon Zehnder

What we talk about when we talk about TV