How the luxury fitness bubble popped as the pandemic wore on

The fitness industry is between a rock and a hard place, with two previously reliable business models floundering at this stage of the pandemic. While in-person studios are still recovering from government shutdowns, at-home fitness brands are losing clientele while people favour affordable brick-and-mortar gyms and fitness centres. 

Why luxury deals are so in trend

Cult Dance Cardio Class 305 Fitness Plans to Expand After Investment – WWD

A Peloton Superstar's Self-Reinvention

Ayda Field Williams on her marriage with Robbie, fashion & fitness

Ayda Field Williams on her marriage with Robbie, fashion & fitness

Home-fitness gear surges during pandemic - The Washington Post

Gyms that survived pandemic steadily get back in shape

For Fitness Buffs and Landlords, Gyms Are Hot Again - The New York Times

Luxury Fitness In A Post-Pandemic World: Retailing The Workout Experience