A milestone for artisanship: Fendi CEO talks goals behind €50m facility

The Roman fashion house’s menswear show will be held at the new factory outside of Florence, where it will further its commitment to Made in Italy excellence at a pivotal moment for the brand, says CEO Serge Brunschwig.

A milestone for artisanship: Fendi CEO talks goals behind €50m facility

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Fendi's Serge Brunschwig is bringing the brand back its roots ahead of 2025 centenary, saluting loyal Italian staff at the spring/summer 2024 menswear launch – hosted in its Florence factory

Fendi's Serge Brunschwig is bringing the brand back its roots ahead of 2025 centenary, saluting loyal Italian staff at the spring/summer 2024 menswear launch – hosted in its Florence factory

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Fendi's Serge Brunschwig is bringing the brand back its roots ahead of 2025 centenary, saluting loyal Italian staff at the spring/summer 2024 menswear launch – hosted in its Florence factory

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Fendi's Serge Brunschwig is bringing the brand back its roots ahead of 2025 centenary, saluting loyal Italian staff at the spring/summer 2024 menswear launch – hosted in its Florence factory