Google Ads ceases purchasing in-app ads through multicall requests in waterfalls

Google Ads this week has ceased purchasing ads through multicall requests in waterfalls that lack bidding ad units, and it will fully eliminate multicall support within hybrid setups in January 2024.

More flexibility to help publishers to optimize app revenue

Google To Offer Click-to-Call Search Ads On iPhone, Android & Palm

Google Ads ceases purchasing in-app ads through multicall requests

Mobile Ad Monetization Masterclass: Waterfalls - AppAgent

Ad Ops - Google AdMob

Mobile Ad Monetization Masterclass: Waterfalls - AppAgent

Google Ads App Offers More Features - Seven Boats Academy

More flexibility to help publishers to optimize app revenue

Google Ads to Shift to Real-Time Bidding for App Inventory

🧐 Google Ads Change on October 31, 2023