We piggybacked on memes and went viral

Piggybacking on memes. Front page on Hacker News, and getting a ton of earned media from top influencers.

Meme advertising won't be your regular spewing of offers / Ads

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Be a vulture and piggyback social media to spread our cult.” FDS

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We piggybacked on memes and went viral

Excerpt from 'Meme Wars' by Joan Donovan, Emily Dreyfuss, Brian

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We piggybacked on memes and went viral