The unboxing phenomenon

Wondering what unboxing is? It's a trend arising from the fascination of opening a package, where the packaging becomes the protagonist, it is a brand new experience.

Packaging design - the power of the unboxing experience

The ''unboxing'' phenomenon

How contract packers can impact the unboxing phenomenon, 2017-08-22

How to Create a Great Book Unboxing Video

The Art of the Great “Unboxing” Experience - Structural Graphics

The Unboxing Experience: Exploration and Design of Initial Interactions Between Children and Social Robots

Unboxing the Unboxing Experience: Why Are Unboxing Videos So Popular?, by Mehboob Khan

Unboxing: Unpacking the Phenomenon

The art of unboxing: Five companies with the best packaging experience

How to Boost eCommerce Sales Through the Unboxing Experience – Nice Commerce

Unboxing videos: understanding the hype & tips for packaging success