Inside Decathlon: The Success Story Of A Brand Making Sports

How Decathlon Will Disrupt the US Outdoor Gear Industry (And Why We May Not Let It)

Inside Decathlon: The Success Story Of A Brand Making Sports Accessible

Sports brand names: the stories behind your favourite brand names

Marketing Lessons from Decathlon, A French Success Story

What if Decathlon became a centenary company?, by Charles Felgate, Decathlon Perspectives

How Decathlon Will Disrupt the US Outdoor Gear Industry (And Why We May Not Let It)

Decathlon - A Fond la Forme, Really?

Decathlon's Stealth Dominance: Unraveling the Success Story that Outshines Nike and Adidas in India”, by Abhishek Anand, Nov, 2023

Decathlon: How the sports retailer stands out from its competitors