Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds

British automaker McLaren, creator of some of the world’s best-performing sports cars, has an interesting history behind its current, seemingly innocuous logo. The red, curved ray–commonly referred to as the “swoosh”–is all over the company’s handiwork. But what does it represent? Some purport that the red curve was derived from the original crest used by McLaren that […]

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