Samsung Within — Gene Lu / UX Designer

Samsung wanted to turn their users into brand advocates. One problem we identified was that Samsung users simply don’t know enough about the company to advocate for it. So we presented incredible untold stories that would make Samsung users proud, in a way that would keep them interested.

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Mandala #13 - Mandala Madness - Art, Abstract, Soul, Color, Life, Body, Peace, Generative, Love, Dream, Buddha

Samsung Within — Gene Lu / UX Designer

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Samsung Within — Gene Lu / UX Designer

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