South Korea's Paris Baguette Clinches Landmark PSG Deal

Popular South Korean bakery Paris Baguette have secured a landmark global partnership deal with Ligue 1 behemoth Paris Saint-Germain (PSG). This is the first time Seoul-based SPC Group owned brand has plunge into a major global sport sponsorship deal with the Qatar Sports Investments (QSI) owned Lig

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Paris Baguette Enter into Official Global Partnership with Paris Saint-Germain

The Korean family behind the Paris Baguette chain loses billions taking their Asian flavoured buns and croissants to the world

Paris Baguette Enter into Official Global Partnership with Paris Saint-Germain

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Paris Baguette deal spotlights PSG's new popularity in Korea