PDF] Pricing models and Motivations for MMO play
Por um escritor misterioso
Last updated 28 março 2025
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It is found that relationship between monthly fixed fee, continuous play (play period) and social motivation, and relationship between per-item billing, relatively short play period and high immersion is found. The purpose of this study is to investigate and conceptualize the relationship between pricing models and motivations for MMO play. After the review of previous studies, we conduct an empirical research in the Japanese MMO industry to find determinants of pricing models. As a result, we found that (1) relationship between monthly fixed fee, continuous play (play period) and social motivation, (2) relationship between per-item billing, relatively short play period and high immersion.
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PPT - MMORPG PowerPoint Presentation, free download - ID:2444168
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