Leo Burnett Manila and McDonald's Enter the Gaming Multiverse

Leo Burnett Manila partnered with McDonald’s to engage gamers in the Philippines in a playful and non-traditional way for the “Unbranded Menu” campaign, leveraging the #ThisIsMcDonalds hashtag to encourage virtual discoveries.  After all, there is so much unbranded food in the gaming multiverse that looks just like McDonald’s products. By hunting for McDonald’s ‘food-alikes,’ gamers can earn […]

ThisIsMcDonalds, gamers uncover a multiverse of McDonald's food

Leo Burnett Manila

Go bold gold - Issuu

McDonald's and Leo Burnett help teachers in The Philippines cope

Contenders at Cannes 2023: McDonald's – Unbranded Menu

Contenders at Cannes 2023: McDonald's – Unbranded Menu

McDonald's Challenges Gamers To Unearth Food-a-likes In The Gaming

Meet The Maker: Leo Burnett's creative team talk about how they

McLights - McDonald's on Behance