Leo Burnett Manila and McDonald's Enter the Gaming Multiverse
Por um escritor misterioso
Last updated 28 março 2025

Leo Burnett Manila partnered with McDonald’s to engage gamers in the Philippines in a playful and non-traditional way for the “Unbranded Menu” campaign, leveraging the #ThisIsMcDonalds hashtag to encourage virtual discoveries. After all, there is so much unbranded food in the gaming multiverse that looks just like McDonald’s products. By hunting for McDonald’s ‘food-alikes,’ gamers can earn […]

ThisIsMcDonalds, gamers uncover a multiverse of McDonald's food
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