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In May 1966, Jack Valenti, who had become president of the Motion Picture Association of America, deemed the Motion Picture Production Code – in place since 1930 and rigorously enforced since July 1, 1934 – as out of date and bearing "the odious smell of censorship". After reviewing some of the films, such as Blowup with some graphic nudity and Who's Afraid of Virginia Woolf? with strong language and other suggestive dialogue (said films were condemned by National League of Decency), Valenti rev

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