IHOP Is Renaming Itself IHOB - What Does IHOb Mean?

The International House of Pancakes announced it is renaming itself IHOb. Why? Who knows.
The International House of Pancakes announced it is renaming itself IHOb. Why? Who knows.

Let's break down the rebranded IHOP (IHOb?) homepage

IHOP is Changing Its Name Again and for the Love of God Please Stop

IHOP Admits To Using IHOB Name Change As Promotional Prank And Now Twitter Is Ripping Them Apart - Narcity

IHOP renames its burgers 'pancakes' as part of latest marketing campaign

IHOP CHANGES NAME TO IHOB - There is no need for this

IHOP's Name Change to 'IHOb' Is a Truly Obnoxious Brand Move - Eater

Here's the Data Behind IHOb's Seemingly Stupid Name Change

Why Did IHOP Change to IHOB? It's Changing Back Again - Thrillist

IHOP International House of Pancakes Now IHOB, Burger Joint - Bloomberg

IHOP (Temporarily) Changes Name To IHOb

IHOP to IHOB: Will the New Marketing Strategy Work? - Knowledge at Wharton

IHOB? 33 Savage Memes in Response to Ihop's Name Change

Here's the Data Behind IHOb's Seemingly Stupid Name Change

IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction - The New York Times