Rick Astley's Never Gonna Give You Up hits a billion views

Rick Astley's "Never Gonna Give You Up" turns 34 this week and has reached a milestone: a billion views. The song has been the subject of a bait-and-switch prank called "rick-rolling" since 2006, helping it to become an indelible part of the internet.

Rick Astley's 'Never Gonna Give You Up' hits a billion views

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Rick Astley celebrates 1 Billion views

rs have been rickrolled over a billion times

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Thanks To A Long-Running Internet Meme, Rick Astley's 'Never Gonna Give You Up' Has Reached More Than A Billion Views On