Forever 21: The Failed American Dream

What led Forever 21 to file for bankruptcy in a market that is still heavily reliant on fast fashion brands? Take a look behind the business and marketing strategies that contributed to the collapse of one of the world’s leading brands.

Forever 21: The Failed American Dream, by Waterloo Business Review, Waterloo Business Review

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Forever 21 is a story about family and the 'American Dream

Forever 21: The Failed American Dream, by Waterloo Business Review, Waterloo Business Review

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Forever 21: The Failed American Dream, by Waterloo Business Review, Waterloo Business Review

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