How the 'Apple Event' became (and remains) big tech's Super Bowl

Apple Music becomes the official sponsor of the Super Bowl halftime show

Our takeaways from Apple's big event that brought new iPhones, Watches

Big 12 Football Week 4: Texas, Oklahoma, and Kansas Remain Undefeated - Sports Illustrated TCU Killer Frogs News, Analysis and More

Explainer: The evolution of Super Bowl ads - Sportcal

Inside Apple's Super Bowl commercial legacy: How tech company changed advertising forever

10 Apple Products That Changed Everything (And 10 That Didn't)

NFL and Apple are at odds in Sunday Ticket negotiations

Super Bowl LVI Didn't Solve the NFL's Big Problems - Bloomberg

How the SEC Became the Richest Conference in College Sports

Apple Halftime Show NFL Deal: Behind the Tech Giant's Blitz – The Hollywood Reporter

Apple to Sponsor the Super Bowl Halftime Show - The New York Times

Google wins NFL Sunday Ticket in latest signal of tech giants' hunger for live sports – GeekWire

How the Chiefs Beat the Eagles to Win the Super Bowl - The New York Times

End of an era': Apple co-founder Steve Jobs remembered