Chinese livestreamers set their sights on TikTok sales to shoppers in the US and Europe

Chinese livestreamers have set their sights on TikTok shoppers in the U.S. and Europe, hawking everything from bags and apparel to crystals with their eyes on a potentially lucrative market.

Chinese Livestreamers Set Sights on TikTok Sales to Shoppers in US and Europe

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Inside a boot camp for Chinese TikTok sellers bringing live e-commerce to the U.S. - Rest of World

Inside a boot camp for Chinese TikTok sellers bringing live e-commerce to the U.S. - Rest of World

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