Author Colleen Hoover's word-of-mouth success

Colleen Hoover’s years as a published — and self-published — fiction writer have been one long, pleasant surprise.
Colleen Hoover’s years as a published — and self-published — fiction writer have been one long, pleasant surprise. The Texas-based Hoover broke through in January 2012 when she released her novel “Slammed” through an .com program. It became a showcase for how an author in the Internet age can succeed through luck and worth of mouth. Now, her novel “It Ends With Us,” which was first published in 2016, has been selling tens of thousands of copies a week and topping bestseller lists — thanks largely to its popularity on #BookTok. That's the TikTok niche where young readers talk up their favorite works.

It Ends with Us, Book by Colleen Hoover, Official Publisher Page

Dymocks - Celebrating Colleen Hoover

Verity by Colleen Hoover

Meet Colleen Hoover, the 'It Ends With Us' Author Taking Over BookTok

TikTok Sent Book Sales Surging: How Publishers Are Tapping Into BookTok

Author Daniel Kraus has tackled the horrifying and the fantastical, and his next work is 'top secret' - The Globe and Mail

Smashwords – About Fimijournal media, author of 'Colleen Hoover The Best Romance Books Complete Romance Read List', 'The Power To Meditate And Manifest Anything You Want In Life' and 'How To Drive

All Your Perfects: A Novel (4) (Hopeless): Hoover, Colleen: 9781501193323: : Books

How Colleen Hoover Became one of the Most Influential Authors of the Last Decade