Heineken's Desperados Launches First Alcohol-Free Innovation, Desperados Virgin 0.0%

Born from a wild experiment, Desperados Virgin 0.0% pushes the boundaries of non-alcoholic alternatives and unleashes the adventurous side of beer drinkers. The brand’s first alcohol-free innovation delivers the ultimate refreshment, bringing the Desperados vibe to any occasion – all without the alcohol.

Early success' for non-alcoholic Heineken 0.0

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Desperados Virgin 0.0%

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Diederik Vos on LinkedIn: #godesperados